Performance Marketing & RevOps
Your ads report clicks and form fills. Nobody can say which one closed.
Performance Marketing & RevOps pairs high-intent buyer and seller lead-generation campaigns with Revenue Operations, aligning marketing, CRM, and agent follow-up so real estate brands can trace every closed transaction back to the dollar that generated it.
The difference, in three lines
Targeting
Broad, shared portal leads sold to competitors
Exclusive, market-specific campaigns built for your brand
Accountability
Reports on leads delivered
Reports on closed transactions and cost per closing
Lead handling
Leads dropped into a shared, generic pool
RevOps-aligned CRM routing and agent follow-up workflows
01The problem
What is Performance Marketing & RevOps?
Stop wasting budget on generic clicks and stale portal leads. Our performance marketing targets high-intent buyers and sellers actively searching your specific markets. We pair this with Revenue Operations (RevOps) — aligning your marketing, CRM, and agent follow-up systems to ensure every marketing dollar translates into a closed transaction and maximized commission, not just a lead that goes cold.
| Moment | The usual way | With PropMingle |
|---|---|---|
| Targeting | UsualBroad, shared portal leads sold to competitors | OursExclusive, market-specific campaigns built for your brand |
| Accountability | UsualReports on leads delivered | OursReports on closed transactions and cost per closing |
| Lead handling | UsualLeads dropped into a shared, generic pool | OursRevOps-aligned CRM routing and agent follow-up workflows |
| System alignment | UsualMarketing and agent follow-up operate in isolation | OursMarketing, CRM, and agent workflows connected end to end |
02What we build
Core capabilities: built to keep every lead.
High-intent buyer & seller acquisition
Search, social, and local campaigns targeted at buyers and sellers actively searching your specific markets and price points.
RevOps & CRM alignment
We connect marketing, your CRM, and agent follow-up so leads are tracked from first click to closed transaction.
Cost-per-closing tracking
Dashboards that show acquisition cost by campaign and agent, not just clicks and portal leads.
Lead follow-up systems
Automated reminders and agent workflows built so no inbound lead sits unanswered past the golden hour.
- Qualified leads in 6 months, Meridian Realty case study
- +85%
- Qualified leads in 6 months, Meridian Realty case study
- Lower cost per lead
- 28%
- Lower cost per lead
- After-hours reply time, Northshore Brokerage case study
- < 3 min
- After-hours reply time, Northshore Brokerage case study
03How it runs
Our process
- 1
Audit current funnel
We map your existing marketing spend, CRM setup, and where leads currently fall through the cracks.
- 2
Build tracking & RevOps foundation
Attribution and CRM alignment so every closing can be traced back to its source and agent.
- 3
Launch acquisition campaigns
High-intent search, local, and social campaigns tied to specific neighborhoods, price bands, and listing types.
- 4
Report & optimize monthly
Transparent reporting on cost per closed transaction, with ongoing optimization based on real commission data.
04Rewritten endings
Performance Marketing & RevOps in practice
Not a claim: a documented case study, with the numbers before and after.
FAQ
Questions about Performance Marketing & RevOps
RevOps (Revenue Operations) means aligning marketing, your CRM, and agent follow-up so every lead is tracked from first click to closed transaction. Instead of marketing and agents working in silos, RevOps ties them together around one shared metric: closed, commissioned transactions.
Portal leads are shared with competing agents and priced on volume, not quality. We build exclusive campaigns for your brand and report cost per closed transaction, because we also align the CRM and follow-up workflows that turn a click into a client.
Search and local campaigns typically show measurable lead flow within 30 to 45 days. RevOps improvements to CRM routing and follow-up often reduce cost per closing within the first 60 to 90 days as pipeline data accumulates.
Yes. Many clients start from zero. We build the tracking and RevOps foundation first so that ad spend is accountable from the very first campaign.
We typically combine search, local (Google Business Profile and maps), and social campaigns, weighted toward whichever channels show the strongest intent for your specific neighborhoods and price points.
Epilogue
Same leads. A team that keeps them.
In a free Lead Leak Audit, we enquire on one of your listings after hours, time how long you take to reply, and send you the screenshot. Then we show you how to answer first.
Get Your Free Lead Leak Audit