Performance Marketing & RevOps
Performance Marketing & RevOps pairs high-intent buyer and seller lead-generation campaigns with Revenue Operations, aligning marketing, CRM, and agent follow-up so real estate brands can trace every closed transaction back to the dollar that generated it.
Book Your Free Growth Consult85%
Avg. increase in qualified leads
28%
Lower cost per lead
97%
Client retention rate
What is Performance Marketing & RevOps?
Stop wasting budget on generic clicks and stale portal leads. Our performance marketing targets high-intent buyers and sellers actively searching your specific markets. We pair this with Revenue Operations (RevOps) — aligning your marketing, CRM, and agent follow-up systems to ensure every marketing dollar translates into a closed transaction and maximized commission, not just a lead that goes cold.
Core Capabilities
High-intent buyer & seller acquisition
Search, social, and local campaigns targeted at buyers and sellers actively searching your specific markets and price points.
RevOps & CRM alignment
We connect marketing, your CRM, and agent follow-up so leads are tracked from first click to closed transaction.
Cost-per-closing tracking
Dashboards that show acquisition cost by campaign and agent, not just clicks and portal leads.
Lead follow-up systems
Automated reminders and agent workflows built so no inbound lead sits unanswered past the golden hour.
Our Process
- 1
Audit current funnel
We map your existing marketing spend, CRM setup, and where leads currently fall through the cracks.
- 2
Build tracking & RevOps foundation
Attribution and CRM alignment so every closing can be traced back to its source and agent.
- 3
Launch acquisition campaigns
High-intent search, local, and social campaigns tied to specific neighborhoods, price bands, and listing types.
- 4
Report & optimize monthly
Transparent reporting on cost per closed transaction, with ongoing optimization based on real commission data.
Performance Marketing & RevOps vs. a typical portal lead subscription
| Aspect | Generic approach | PropMingle |
|---|---|---|
| Targeting | Broad, shared portal leads sold to competitors | Exclusive, market-specific campaigns built for your brand |
| Accountability | Reports on leads delivered | Reports on closed transactions and cost per closing |
| Lead handling | Leads dropped into a shared, generic pool | RevOps-aligned CRM routing and agent follow-up workflows |
| System alignment | Marketing and agent follow-up operate in isolation | Marketing, CRM, and agent workflows connected end to end |
Performance Marketing & RevOps in Practice
Not a claim — a documented case study, with numbers.
Frequently Asked Questions
RevOps (Revenue Operations) means aligning marketing, your CRM, and agent follow-up so every lead is tracked from first click to closed transaction. Instead of marketing and agents working in silos, RevOps ties them together around one shared metric: closed, commissioned transactions.
Portal leads are shared with competing agents and priced on volume, not quality. We build exclusive campaigns for your brand and report cost per closed transaction, because we also align the CRM and follow-up workflows that turn a click into a client.
Search and local campaigns typically show measurable lead flow within 30 to 45 days. RevOps improvements to CRM routing and follow-up often reduce cost per closing within the first 60 to 90 days as pipeline data accumulates.
Yes. Many clients start from zero. We build the tracking and RevOps foundation first so that ad spend is accountable from the very first campaign.
We typically combine search, local (Google Business Profile and maps), and social campaigns, weighted toward whichever channels show the strongest intent for your specific neighborhoods and price points.