How Meridian Realty Group cut cost-per-lead 28% and grew qualified leads 85% in 6 months
Get Results Like ThisBefore
42
After
78
Qualified leads / month
Before
$118
After
$85
Cost per qualified lead
Before
11%
After
19%
Lead-to-showing rate
The starting point
Meridian's 12-agent team was buying leads from three portals and running unmanaged Facebook ads, but had no CRM automation and no way to see which channel produced closed transactions instead of just form-fills. Agents were manually re-entering leads into three different systems.
What We Built
Unified lead routing
Every portal, ad, and website lead routed into one CRM pipeline with automatic agent assignment based on listing area.
RevOps attribution dashboard
A live dashboard tying ad spend and lead source to booked showings and closed transactions, not just form submissions.
Automated nurture sequences
Email and SMS follow-up sequences that re-engage cold leads for 90 days instead of going cold after one missed call.
We finally know exactly where every new client comes from. Our agents spend time selling, not chasing dead leads in three different spreadsheets.
Alina Cho
Team Lead, Meridian Realty Group