Agents & Teams · Denver, CO · 6 months
How Meridian Realty Group cut cost-per-lead 28% and grew qualified leads 85% in 6 months
A 12-agent residential team was spending on paid leads with no visibility into which channel actually produced closings.
Before → after
- Qualified leads / month
- 42to78
- Cost per qualified lead
- $118to$85
- Lead-to-showing rate
- 11%to19%
Performance Marketing & RevOps · 6 months
01The starting point
Where the leads were leaking
Meridian's 12-agent team was buying leads from three portals and running unmanaged Facebook ads, but had no CRM automation and no way to see which channel produced closed transactions instead of just form-fills. Agents were manually re-entering leads into three different systems.
The problem: A 12-agent residential team was spending on paid leads with no visibility into which channel actually produced closings.
02What we built
What we built and ran
Unified lead routing
Every portal, ad, and website lead routed into one CRM pipeline with automatic agent assignment based on listing area.
RevOps attribution dashboard
A live dashboard tying ad spend and lead source to booked showings and closed transactions, not just form submissions.
Automated nurture sequences
Email and SMS follow-up sequences that re-engage cold leads for 90 days instead of going cold after one missed call.
03The new ending
6 months later
Qualified leads / month
42
78
Cost per qualified lead
$118
$85
Lead-to-showing rate
11%
19%
“We finally know exactly where every new client comes from. Our agents spend time selling, not chasing dead leads in three different spreadsheets.”
The service behind it
Epilogue
Your leads, your market. Your own rewritten ending.
In a free Lead Leak Audit, we enquire on one of your listings after hours, time how long you take to reply, and send you the screenshot. Then we show you how to answer first.
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