FCMO (Fractional CMO) Services
You have vendors, freelancers, and an ad agency. Nobody owns the growth plan.
Fractional CMO (FCMO) services give brokerages, teams, and real estate groups C-suite marketing leadership without the cost of a full-time executive hire, covering strategy, team management, and alignment between marketing and production goals.
The difference, in three lines
Cost
Full executive salary, benefits, and equity
Fraction of full-time cost, scoped to your needs
Experience
Limited to one person's background
Decades of real estate marketing expertise across markets
Ramp-up time
Months to hire and onboard
Engaged and contributing within weeks
01The problem
What is FCMO (Fractional CMO) Services?
Get C-suite marketing leadership without the full-time overhead. Our Fractional CMOs bring decades of real estate marketing expertise to your leadership table. We build the strategy, manage the marketing teams and agencies already in place, and align your brand's trajectory with your production and growth goals, on a schedule that fits your brokerage's needs and budget.
| Moment | The usual way | With PropMingle |
|---|---|---|
| Cost | UsualFull executive salary, benefits, and equity | OursFraction of full-time cost, scoped to your needs |
| Experience | UsualLimited to one person's background | OursDecades of real estate marketing expertise across markets |
| Ramp-up time | UsualMonths to hire and onboard | OursEngaged and contributing within weeks |
| Flexibility | UsualFixed, hard to scale down | OursScoped engagement that flexes with your growth stage |
02What we build
Core capabilities: built to keep every lead.
Marketing strategy & roadmap
A prioritized growth plan tied to your production targets, market by market.
Team & agency management
Oversight of internal marketing staff and external vendors so execution stays aligned to strategy.
Leadership & broker reporting
Clear, executive-level reporting that connects marketing activity to closed volume and commission revenue (GCI) outcomes.
Budget & channel allocation
Data-informed decisions on where marketing budget should go across channels and agent teams.
- After-hours reply time, Northshore Brokerage case study
- < 3 min
- After-hours reply time, Northshore Brokerage case study
- Units reserved pre-launch, Beacon Development case study
- 186/220
- Units reserved pre-launch, Beacon Development case study
- Qualified leads in 6 months, Meridian Realty case study
- +85%
- Qualified leads in 6 months, Meridian Realty case study
03How it runs
Our process
- 1
Assessment
We evaluate your current marketing function, team, agencies, and spend against your production goals.
- 2
Strategy & roadmap
A prioritized plan covering brand, acquisition, and RevOps, tied to measurable production targets.
- 3
Embedded leadership
Your Fractional CMO runs regular cadences with your team, agencies, and brokerage leadership.
- 4
Ongoing accountability
Monthly and quarterly reporting that ties marketing performance directly to closed transactions and commission revenue (GCI).
04Rewritten endings
FCMO (Fractional CMO) Services in practice
Not a claim: a documented case study, with the numbers before and after.
FAQ
Questions about FCMO Services
A Fractional CMO sets marketing strategy, manages your internal team and external agencies, allocates budget across channels, and reports results to leadership, doing the work of a full-time CMO on a scoped schedule.
Engagement level varies by need, from a few hours per week for strategic oversight to several days per week for brokerages in active growth or turnaround phases. We scope this during the assessment phase.
It can be, especially for teams planning to add agents, markets, or listing volume. Smaller solo agents sometimes start with our Performance Marketing & RevOps service and add Fractional CMO oversight as they scale.
Yes. A common engagement model is having the Fractional CMO set strategy and hold your existing agency or in-house team accountable to it, rather than replacing that team.
We tie marketing activity to production outcomes: closed transactions, cost per lead, commission revenue (GCI) by team or market, and progress against the strategic roadmap, reported to leadership on a regular cadence.
Epilogue
Same leads. A team that keeps them.
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