Developers & Builders · Toronto, ON · 9 months
How Beacon Development Group filled a 220-unit reservation pipeline with a Fractional CMO engagement
A multifamily developer was running campaigns through three disconnected agencies with no shared strategy or reporting.
Before → after
- Units reserved (pre-leasing)
- 0to186 of 220
- Cost per signed reservation
- n/a (untracked)to$412
- Active marketing vendors
- 3to1
Fractional CMO · 9 months
01The starting point
Where the leads were leaking
Beacon was pre-leasing a 220-unit development through three separate agencies — one for paid ads, one for social, one for PR — none of which shared data or a strategy. Leadership couldn't tell which spend was driving actual signed reservations.
The problem: A multifamily developer was running campaigns through three disconnected agencies with no shared strategy or reporting.
02What we built
What we built and ran
Single accountable growth strategy
A Fractional CMO consolidated all channels under one 90-day roadmap tied to reservation targets, not vanity impressions.
Reservation-stage attribution
Every campaign tracked through to signed reservation, not just landing-page form fills.
Pre-leasing content system
A phased content and email system that moved prospects from interest list to deposit as units came online.
03The new ending
9 months later
Units reserved (pre-leasing)
0
186 of 220
Cost per signed reservation
n/a (untracked)
$412
Active marketing vendors
3
1
“Their Fractional CMO team gave our development a real growth strategy, not just campaigns. We finally know exactly where every reservation comes from.”
The service behind it
Epilogue
Your leads, your market. Your own rewritten ending.
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