How Beacon Development Group filled a 220-unit reservation pipeline with a Fractional CMO engagement
Get Results Like ThisBefore
0
After
186 of 220
Units reserved (pre-leasing)
Before
n/a (untracked)
After
$412
Cost per signed reservation
Before
3
After
1
Active marketing vendors
The starting point
Beacon was pre-leasing a 220-unit development through three separate agencies — one for paid ads, one for social, one for PR — none of which shared data or a strategy. Leadership couldn't tell which spend was driving actual signed reservations.
What We Built
Single accountable growth strategy
A Fractional CMO consolidated all channels under one 90-day roadmap tied to reservation targets, not vanity impressions.
Reservation-stage attribution
Every campaign tracked through to signed reservation, not just landing-page form fills.
Pre-leasing content system
A phased content and email system that moved prospects from interest list to deposit as units came online.
Their Fractional CMO team gave our development a real growth strategy, not just campaigns. We finally know exactly where every reservation comes from.
Samuel Reyes
VP of Sales, Beacon Development Group